By 2025, nearly half a billion citizens in emerging markets of poverty will have risen to the middle class2. And rising prosperity goes hand in hand with rising consumption. That means a greater demand for consumer goods, more technological gadgets in homes and companies that use electricity and more vehicles on the road. The World Economic Forum cites research showing that the number of cars on the road worldwide will double to two billion by 20403. But while demand is increasing, companies are under increasing pressure to diversify their energy sources and switch to cleaner fuels. Both the UK and France have passed laws prohibiting the sale of gasoline and diesel cars by 2040. According to the Paris UN climate agreement, the goal is to limit global warming to well below 2 degrees Celsius by 2040 by controlling climate and environmental pressures, but without impeding economic development.

The number of cars on the road will double to 2 billion by 2040.

World economic forum


Now that the market is moving away from traditional fuels, no one can afford to stand still. If you start too late with the switch to new fuels and vehicle types, you will later be faced with an unnecessarily fast transition of the entire fleet, with additional costs and disruption.

In addition, a large-scale transition to a single type of alternative fuel is probably not a good option for most company fleets. Various new and innovative fuel types, suitable for different types of vehicles and usage scenarios, already exist or are under development.


If we, as a society, want to lower carbon emissions, we have to use fuels more efficiently and switch to a mix of cleaner fuels. By using multiple types of fuels, fleet managers will be able to meet the needs of all users, from delivery drivers who travel short distances in the city to carriers of heavy loads who haul freight over long distances.

Take on the energy challenge with us! We are one of the first companies in the US to refuel vehicles at your location, at your convenience. With that we offer solutions to avoid, reduce and compensate for emissions. Shell TapUp refuels your vehicles at your location so that your own drivers can avoid driving those extra miles to fueling stations. We do this by driving CO2-neutral ourselves and offering carbon offset fuel to our customers. In addition, we are working hard to deliver other more sustainable fuels, such as biofuels. We are happy to brainstorm and discuss with you your sustainability mission in the long term!

References: (1) EIA projects increases in global energy consumption and emissions through 2050, October 6,2021, US Energy Information Administration (2) Emerging market insights: The coming emerging market demand shock, September 2017, Deloitte (3) The number of cars worldwide is set to double by 2040, April 22, 2016, Matthew Nitch Smith, World Economic Forum

The above article is based on the report ‘Ultimate efficiency or digital disruption? Plan the fleet of the future’ from Shell.

Curious about the full report from Shell? Click here and download the report.