
Baldor Specialty Foods Turns to Shell Tapup, the Reliable Provider to Save Time and Streamline the Fuel Process for 70 Fleet Vehicles.
As a fast-growing food services distributor operating six days a week throughout New England, it’s the job of Tedd Rama, Director of Operations, to maximize a fleet of 70 mid-sized vehicles for Baldor Specialty Foods. That means getting orders to restaurants, hotels and caterers, as well as any other place that requires regular delivery of food items in a timely fashion.
Despite working with the same provider for years, the constant need for all wheels on the road required a mobile service provider that could reliably fuel the Baldor fleet and warehouse operations during employee downtime. So, Rama turned to Shell TapUp seeking to help save money, but to work with a provider with the experience and knowledge to efficiently and effectively get the job done, leaving no truck unfilled.
Rama estimates savings of over $20,000 in the first year after signing up with Shell TapUp – significant savings he can put back into the business, namely expansion. When Baldor’s Boston distribution center started working with Shell, the company boasted 60 trucks leaving from that local facility. They will end the year with 75 vehicles in Boston, and plan to expand to over 100 trucks next year to service as far north as Maine and New Hampshire and as far south as Westerly, RI from the Massachusetts location.
All of our trucks are on the road from 5 a.m. until 5 p.m. It’s six days a week, which makes the need for overnight, on-site fueling imperative for us. We are using close to 1,000 gallons, so with rising fuel costs and the amount of fuel that we’re going through, a matter of five cents a gallon can make a huge difference to the bottom line.
For Rama, having a mobile fueling provider that can grow with the business is important – that includes a quick onboarding process, customer service that can work with him on a moment’s notice, and most importantly, keeping his fleet fueled and ready to go. With plans to expand his fleet even further, Rama is confident in Shell TapUp’s ability to integrate the new vehicles into the existing service at the same affordable price and continued attention to customer care.

Tedd Rama Baldor Specialty Foods, Director of Operations

Baldor Specialty Foods and Shell TapUp
We’ve seen huge savings to our bottom line. We reduced time with drivers needing to go to fill stations, they don’t miss any trucks during the fill-up process, and we’ve experienced overall great service with Shell TapUp.
THE BENEFITS OF SHELL TAPUP FOR BALDOR SPECIALTY FOODS
BALDOR SPECIALTY FOODS HAS BENEFITED FROM THE RELIABLE MOBILE FUELING SERVICES, COST-SAVING TOOLS AND RESOURCES, PLUS ADVANCED, QUALITY FUELS. These benefits include:
- Competitive pricing on high-quality diesel means saving thousands a month
- Trained Shell TapUp Mobile Service Champions are on-call 24-7 to assist with any fleet needs
- A flexible fueling schedule means drivers are ready to go at the start of their shifts
Contact Shell TapUp to learn more about how our service helps improve your fleet operations. To learn more about Baldor Specialty Foods, please visit https://www.baldorfood.com/